School Project
Kaïros
Partner
Fien Van Mechelen
This work was part of a school exercise for Advertising.
The theme was Kaïros:
" In Ancient Greek, the word kairos (pronounced 'KAI-ros') means 'time' – but not just any time. It's about timeliness: the special moment when it's the opportune time to say or do a particular thing. "
- boords.com/ethos-pathos-logos/what-is-kairos -
THE BRIEF
Pay Homage to Kairos.
We have all forgotten who Kairos is, so come up with an awareness campaign that emphasizes the importance of Kairos.
Make sure that the campaign can attract attention in a modern and interesting way.
The campaign must also inform, it should tell you something.
Develop a strong creative idea based on interesting insights and apply it in at least two different touch points.
CaseBoard
The Video
