School Project

S.M.A.K.

Partner

Febe Ampe

The Municipal Museum of Contemporary Art was founded in 1999. The origins of this museum in Ghent

THE BRIEF

The Goal was to create a campaign to bring more Young people,
with different backgrounds, different interests to the museam.

The Campaign

Insight

Many young people often look at art through Instagram instead of actually going to museums.

Idea

So we present you a campaign,
in which S.M.A.K. does not show art via social media.

Don't Google, Go!

Deliverables