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School Project
TBWA - Night Shift
Partner
Febe Ampe
TBWA is and has been a top-3 ranked agency for the last decade
& operates with the strong belief that IDEAS CREATE GROWTH.
THE BRIEF
Create a launch campaign for a new beer in the 'Lindemans' Brand.
This Brief was for a real client. We were only given the info of the beer and the signature key visual to work off.
Idea
For this campaign we opted to work with the key visual as our inspiration.
Since the Key visual was a fortune teller we used the Idea 'prediction your night' as our starting point.
The campaign will launch in 3 Fases.
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